Marketing & Analytics Specialist

ABOUT THIS JOB

RevPie, a Trend Capital portfolio company, is focused on driving strategic growth through data, marketing innovation, and brand development. We are looking for a highly analytical and results-driven Marketing & Analytics Specialist to take ownership of performance monitoring, campaign optimization, and data-driven decision-making.

RESPONSIBILITIES

• Analyze and optimize marketing and sales campaigns, leveraging performance data to drive efficiency and impact.

• Monitor key marketing KPIs (clicks, conversions, ROAS, engagement rates, etc.), generating reports and insights to inform strategic decisions.

• Own and refine the company's digital marketing analytics, identifying trends and improvement opportunities.

• Lead marketing performance reporting, synthesizing data into actionable recommendations for leadership.

• Oversee and enhance RevPie’s social media and digital brand presence, ensuring consistent and engaging messaging.

• Identify and implement automation tools to improve reporting, campaign tracking, and performance monitoring.

• Manage and maintain internal marketing documentation, contracts, and performance records for easy access and compliance.

• Work cross-functionally with content, sales, and development teams to align marketing initiatives with business goals.

• Stay ahead of industry trends, continuously testing and refining new growth opportunities.

REQUIRED KNOWLEDGE & SKILLS

• 3+ years of experience in marketing analytics, digital marketing, or a related field.

• Strong analytical mindset with the ability to turn data into strategic insights.

• Proficiency in Google Analytics, PPC metrics, SEO tools, and data visualization platforms (e.g., Tableau, Looker, or Power BI).

• Experience managing and optimizing paid media campaigns (Google Ads, Meta Ads, etc.).

• Ability to independently manage multiple projects, prioritize tasks, and meet deadlines.

• Solid understanding of A/B testing, conversion rate optimization (CRO), and attribution modeling.

• Strong communication skills with the ability to present data-driven insights to stakeholders.

• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.) is a plus.

Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, flexible schedule, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth. For more information about our company please visit https://trendcapital.com/.