Google PPC Specialist

ABOUT THIS JOB OPPORTUNITY

We are on the hunt for an experienced PPC Specialist who excels in large-scale Google Search advertising, with a particular focus on the auto insurance sector. The candidate should possess deep expertise in managing high-budget, high-volume PPC campaigns in search engine marketing (SEM), especially within Google AdWords. Your primary mission will be to amplify the reach and impact of our online marketing efforts, ensuring optimal ROI with a keen eye on analytics and performance metrics.

CORE RESPONSIBILITIES

• Strategize, deploy, and fine-tune high-scale paid search campaigns in the auto insurance domain, with a significant emphasis on Google AdWords.

• Oversee substantial search platform accounts and budgets, ensuring efficient allocation and spend.

• Identify high-value keywords and tailor audience targeting strategies to capture the auto insurance market effectively.

• Continuously adjust bidding strategies to scale up successful campaigns and enhance ROI, leveraging detailed analytics and key performance indicators.

• Develop comprehensive reports and dashboards for management, highlighting campaign performance and actionable insights.

• Craft impactful and succinct ad copy that resonates with the target audience.

• Pioneer new campaign ideas across various channels to broaden our digital footprint.

• Foster and maintain relationships with key PPC ad platforms and vendors, seeking innovative solutions to reduce click fraud.

• Remain at the forefront of PPC and SEM developments, with a particular focus on trends impacting the auto insurance sector.

DESIRED EXPERTISE & CAPABILITIES

• Demonstrable experience in managing large-scale PPC campaigns, specifically Google Search ads in the auto insurance or similar financial services industry.

• Advanced data analysis and reporting skills, with a proven track record in making data-driven decisions to drive campaign success.

• Comprehensive knowledge of Google AdWords, with a preference for candidates who have managed substantial budgets in competitive sectors.

• Solid understanding of SEO, digital marketing principles, and the dynamics of online advertising in the auto insurance industry.

• Proficient in using analytics tools such as Google Analytics, Tableau, and WebTrends to extract insights and measure campaign effectiveness.

• Basic familiarity with HTML and XML, and advanced proficiency in MS Office, especially Excel, for detailed data analysis and reporting.

• Exceptional communication abilities and analytical acumen, capable of translating complex data into actionable strategies.

• BSc/BA in Marketing, Digital Media, or a related field, with Google AdWords certification highly regarded.

Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, flexible schedule, catered lunch, coffee, tea and snacks, reward system, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth. For more information about our company please visit https://trendcapital.com/.